about me
a big warm welcome
Hi, I’m Neeta, short for Anita — wife, mom, Grammy, entrepreneur, mentor, creator, and a woman navigating midlife right there with ya.
I’ve spent a lot of my life taking care of the people I love, building businesses, raising a family, chasing ideas, and figuring things out as I went. Now, in my fifties, life looks different than it used to. My kids are grown, I’m a Grammy, my marriage spends more time long-distance than I ever imagined, anxiety has become part of my story, and I’m learning that midlife comes with a whole lot of change — some beautiful, some hard, and some downright chaotic. But I also believe this season can hold some of our best years yet.
I’m still dreaming, creating, growing, learning, and figuring out what I want the rest of my life to look like. I may not know exactly where it’s all headed yet, but I know I’m nowhere near done.
Neeta Weez grew out of all the different pieces of who I am and the things I genuinely love — beauty, wellness, self-care, creativity, personal growth, entrepreneurship, family, and helping other women.
I’ve always loved learning about the things that help us feel better and live better. I’m a certified life coach, nutrition & health coach, dance fitness instructor, essential oils educator, and beauty and skincare specialist. But some of the most valuable things I’ve learned couldn’t have come from a course—they’ve come from living, changing, struggling, growing, and figuring things out along the way.
I created Neeta Weez because I want women in midlife to feel confident, empowered, supported, and excited about their lives — without forgetting themselves in the process. I want women to remember that self-care matters, that taking care of yourself isn’t selfish, and that confidence can be rebuilt. You can change your mind, try something new, start a business, chase a dream, take better care of yourself, rediscover something you love, or have absolutely no idea what comes next and figure it out as you go.
That same purpose inspired me to create Becoming Her, a personal-growth workbook filled with practical tools, reflections, routines, planners, and resources to help women reconnect with themselves, take better care of themselves, and keep growing through this season of life.
Around here, I call that midlife in the making.
my life, my purpose, my why
Young Living: My wellness journey with Young Living began in 2014. Essential oils became part of my everyday routines and helped spark a much bigger interest in wellness, nutrition, and taking better care of myself. Today, I love sharing the simple things that have become part of my own life and helping other women find what works for theirs.
Farmasi: I stepped into the beauty world in 2020, and in 2024 I found Farmasi. What started with beauty has grown into so much more. Today, Farmasi is part of both my beauty and wellness routines — from skincare, makeup, and hair care to nutrition and everyday wellness products. I love being able to share products I genuinely use, help women find things that fit their own routines and budgets, and be part of a community that has brought friendships, encouragement, and another way for women to create income of their own.
BlumBlvd: Creating has always been part of me. BlumBlvd is where that side gets to run a little wild — from handmade and custom apparel and gifts to digital products, resources, and business tools. I love taking an idea out of my head and turning it into something another person can actually use, wear, give, or enjoy.
The bigger picture: Young Living, Farmasi, BlumBlvd, Becoming Her, and everything else I create and share may look different on the surface, but they all connect back to the same things I care about — helping women take care of themselves, feel more confident, find things that make everyday life better, and remember there’s still plenty of room to grow, create, dream, and build something of their own.
why i love what i do
Whether you're here for encouragement, inspiration, or something beautiful to add to your everyday life — there’s a place for you here.
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Wellness — Simple habits, everyday routines, and products that can help you take better care of your body and feel your best without making wellness a full-time job.
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Beauty — Skincare, makeup, hair care, and everyday self-care that help you feel confident and good in the skin you’re in.
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BlumBlvd — Handmade, custom, and digital products created by me — from apparel and gifts to resources and business tools.
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Services — Personalized support, creative services, and resources designed to help you turn ideas into something real.
how i can help you
Thank you for being here — truly.
Whether you found me through something I shared, bought something I created, joined one of my communities, signed up for The Pink Envelope, or simply landed here while looking for something you needed, I’m glad you found your way here.
I’m still building, learning, changing, dreaming, and figuring out this season too. I don’t have midlife wrapped up in a pretty little bow — and I don’t think we’re supposed to.
But I do believe women are stronger when we remind each other that we’re still allowed to take up space, take care of ourselves, dream bigger, change direction, laugh at the chaos, and create lives that feel good to live.
There’s a whole lot of life left. And I’m really glad we’re here for it.
a note of gratitude
I’d love to stay connected. Come say hi, join the community, or reach out if there’s something I can help you with.
let's connect